The reason you need a leader is to have a single point of entry for communication and you need to avoid miscommunication. Even though we had pre-written emails, you need to change the content on the fly based on your current status, so it’s not feasible to ask someone to do it. - (about 1 hour) ✉️ Constructing and releasing newsletter emails on relevant times, I sent 3 emails.□ Updating statuses on all of my social profiles (LinkedIn, Twitter, Facebook) and responding to comments there - (about 1 hour).□ Reached out to about 300 people personally on various channels (LinkedIn, Facebook Messenger, WhatsApp, Email, Product Hunt messages) with follow-ups if required - (about 14 hours work).□ Responded to 40+ comment raised on our Product Hunt page (about 2 hours).Here are some of the things I did that day Behind the scene, I had a team of 5 people working along with me helping me with all the ammunition, but I took the lead. In our case, as a founder, I took that responsibility. I’ve witnessed some successful big startups failing miserably just because they were missing someone taking that lead role. The product hunt community is a bit brutal, for the success of the launch you’ll ideally need the founder(s) or someone really influential in the community to be at the forefront of the launch. You don’t go to war without a leader, someone needs to be at the forefront leading the army and taking responsibility. If you think your Product Hunt launch as a war zone, then you understand the importance of a leader. Who is going to lead your army on the D-Day You need to treat your first product hunt launch in a similar way, you go with the attitude of “all-in”. Probably you won’t be alive to come back in the future. When you are getting into a war, you are not going to think if we lose today we will come back later with more ammunition. But your first product launch should be a killer launch, you should look at it like a “ one-shot” “ do or die” scenario. Technically you can launch your product multiple times, and I have seen products doing it either when they have a major new release or when they release a killer feature. Some of the side benefits of being on Product Hunt includes being spotted and appreciated by community leads around the world, Here is the comment from Aaron Krall one of the famous growth experts in the SaaS world. PS: Why we didn’t finish in 3rd? I’ll cover it later in this article. Because if you can’t make the #1 spot, then the next best thing is to end up on top 5 to get all the benefits of the Product Hunt platform. Last week we took our product Document360 (a self-service knowledge base platform) on Product Hunt and we managed to finish on the #4 position with 450 votes, which is an amazing result for us, we set ourselves a target of being on the top 5 and we were super excited about the result. Most of the Hunters are super sophisticated now, they will send you a survey form requesting all the materials. Now you know what is Product Hunt, who is a Hunter, Maker, what are all the materials required for the launch day. If you are new, then I’ll highly recommend reading this one article How to Launch on Product Hunt directly from the product hunt team. In order to help you shorten your reading time, I’m going to skip a lot of the basics. You need to combat allies throughout the day and march towards the glory. In my view, the Product Hunt launch is pretty much like a war zone setup. I haven’t seen any article on this topic. In this article, I’m going to cover some of the background work we have done and more on the D-Day itself, how things unfolded on the launch day. If you are reading this post, I’m assuming you are in the process of preparing for your Product Hunt launch and going through all the articles available on the first 4 pages of Google □
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